As a Disney fan since basically birth, any news about changes regarding the company, whether it be a new movie or new theme park, I am all about it.
On March 7, Disney announced the creation of a new land, called "Star Wars: Galaxy's Edge", featuring all things Star Wars related at both Hollywood Studios in Florida and Disneyland Park in California.
After purchasing Lucasfilms in 2012, which was the host for the Star Wars franchise, Disney has since produced four movies within the past years that have grossed more than $4.8 billion. With such a thriving franchise, it is only natural that Disney would make a move to capitalize off of it, and I think creating an addition to their theme parks with the theme for Star Wars is a strategic marketing choice. Since the Star Wars franchise has fans of all ages, it will allow Disney to appeal to basically everyone.
The new land at both parks will feature all types of attractions, such as the featured ride "Millennium Falcon: Smugglers Run", where you ride in the cockpit of the famous Millennium Falcon, shown below, as you fly into battle.
Besides rides, you will also have the opportunity to build your own custom lightsaber, sample 'local' galactic beverages and foods, shop for exotic creatures and critters, and dress in space-worthy apparel.
The opening date for the park addition is May 31 for Disneyland Park and August 29 for Hollywood Studios, though not all attractions will be ready for opening day. Guests will also have to make a no-cost reservation to attend the park at Disneyland from May 31 to June 23.
I personally have only seen one Star Wars movie, that being "Star Wars: Episode VII The Force Awakens", so even though I wouldn't say I am the biggest fan, I will definitely be planning a trip to Disney to see the new park land for myself at some point.