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Oh my gosh ... I've been saying this incorrectly my whole life! But you know what? I don't plan on changing my ways now!
It can be embarrassing when you realize you’ve been pronouncing a word wrong, like say, quinoa [KEEN-wah]. Well, sometimes we just don’t know. A company checked Google searches to see what brand names we’ve been looking up for pronunciation help. Among their top searches were: Porsche [POR-shaa], Nike [Nigh-key], Hermès [AIR-mez], Louis Vuitton [LOO-ee VWEE-taahn], and IKEA [Ee-KEH-yah]…but who doesn’t say “eye-KEE-ah.” Even Audi [OW-dee] and Gucci [GOO-chi] made their list.